How Som’s Homemade Blended Tradition and Innovation To Grow Their Business

Som’s Homemade made a name for itself in the local food scene by constantly finding ways to improve—one batch at a time.

For them, innovation wasn’t about changing everything. It was about making smart moves that helped define who they are.

Known for their signature pastries, comfort food, and cozy, homemade feel, they were already a crowd favorite. But with the help of MENU TIGER’s QR code menu system, they took things to the next level.

So, it’s not just a tech upgrade but a recipe for efficiency, speed, and customer convenience, all rolled into one.

Here’s how Som’s Homemade mixed innovation with tradition to rise, and how you can, too. 

Baked with love, built for success: The story behind Som’s Homemade

Getting to know the backstory of this loved bakery offers insight into the owners’ vision and what drives them forward. 

Here’s a closer look:

Background (A look behind the brand)

What started as a simple love for baking soon became a growing local favorite.

Som, the passionate home baker behind this exceptional bakery, began creating pastries for family and friends. 

Demand grew with each flaky crust and creamy filling, turning her kitchen into a cozy, delivery-based pastry haven.

Rather than opening a cafe, Som chose to keep it personal. This involves baking in small batches and connecting directly with her customers through her Facebook group. 

It’s a homegrown brand that keeps things authentic, simple, and full of flavors. 

Location (Where it all happens)

Som’s Homemade is based in Cha-am, a peaceful seaside town in Thailand’s Phetchaburi province. 

There’s no storefront to visit, but that’s part of the charm. Everything is made fresh to order and delivered directly to customers in the Cha-am area. 

Orders and updates are managed through their social media channel, where they regularly post their available menus and special offers. 

Signature pastries (The customer favorites)

Som’s Homemade offers a rotating selection of sweet and savory pastries that change based on the season, availability, and inspiration from Som’s kitchen. 

Here are some of the most loved items:

• The Swiss Classic
• Rustic Onion-Cheese-Bacon Tart 
• Apple tart 
• Swiss Rolls
• Large Braid
• Whole Banana Tart

5 lessons food entrepreneurs can learn from Som’s Homemade

If you’re wondering how to stand out in a delivery-first, home-based food business, look no further than Som’s Homemade.

Here are the key factors of its success: 

1. Keep the menu focused and quality-driven

Som’s winning recipe is simple: focus on fewer times, and make them exceptional.

Instead of overwhelming the customers with endless choices, it curates highly specialized types of menu featuring Swiss-inspired baked goods like Rüeblitorte (carrot cake) and Zwiebel-Käse-Speck-Wähe (onion-cheese-bacon tart).

Every pastry is made with love, premium ingredients, and attention to traditional methods, which reflects in the taste. 

As one Facebook group member put it:

“The Rüeblitorte is hands down the best carrot cake I’ve ever had. Moist, nutty, and so flavorful.”

By staying consistent in product quality, Som’s earns repeat customers who know exactly what to expect.

2. Embrace the homemade vibe

It’s no secret that this bakery thrives on authenticity.

There are no corporate gimmicks, just a passionate baker offering delivery-based comfort food directly from its home kitchen.

This personal, homemade energy builds trust, warmth, and community, especially for those craving something real. 

3. Use smart digital menu ordering systems

Unlike walk-in shops, this bakery only bakes when orders meet a set minimum. This intentional pre-order system ensures that every tart or cake is freshly made and never sits on a shelf.

What sets it apart is how it uses an advanced digital menu ordering system to manage pre-orders by scanning a unique menu QR code. 

This streamlined setup allows customers to easily view menus, choose items, and place orders ahead of time, all online. 

This smart production method reduces waste and keeps quality consistently high, creating anticipation around baking days and turning each release into something customers look forward to.

A clever blend of tradition and technology fuels Som’s sustainable success. 

4. Build a community, not just a customer base

While some businesses spend on big marketing, they tap into local Facebook groups to post updates, photos, and menus. 

This low-cost but high-engagement strategy helps it stay top-of-mind for local residents and tourists in Cha-am.

By maintaining active conversations with her audience, Som creates a loyal community that feels part of the journey.

5. Let culture inspire the menu

Som’s pursuit of delivering a cross-cultural experience brings the rustic charm of Swiss baking to Thailand, creating a unique culinary bridge between Europe and Southeast Asia.

The bakery taps into curiosity and novelty by focusing on lesser-known yet high-quality baked goods. 

This uniqueness makes the brand instantly memorable and conversation-worthy,  especially among expats, tourists, and locals looking for something new. 

How a smart QR code menu system transforms the bakery experience

Som’s unique delivery-only operational model brought a new game in the bakery industry. 

Putting authentic and homemade flavors as its priority, they settled into a delivery-based pastry rather than a brick-and-mortar. 

To offer enhanced quality customer service, using restaurant order management like MENU TIGER lets them provide convenience to their customers that ensures smooth operations from their screens to their doorsteps.

Here’s how Som’s Homemade maximized this restaurant technology tool:

Real-time “Sold out” updates 

MENU TIGER lets Som’s mark items as sold out instantly.

This is a huge help when working with limited bakes, such as seasonal pastries or small-batch treats, which often sell out fast. 

With just a few clicks, they can update the menu to reflect current availability.

This proactive step reduces customer frustration, avoids refund hassles, and builds trust.  Customers appreciate seeing a live and honest menu — they know what’s in stock and what is isn’t, which helps them make faster and more confident ordering decision.

Clean, visual menu design

One of the pros of using an interactive virtual menu is that the food items are presented with a clean, high-resolution photo,  a concise product name, and a visible price. 

This clear presentation mimics the look and feel of a well-designed bakery display, allowing customers to shop visually from the comfort of their homes. 

The focus on visual appeal is crucial for a delivery-only model. Since customers can’t smell or see the product in person, strong images and a clean layout help trigger appetite and impulsive buys. 

Smart menu suggestions that boost sales

The ordering layout is built to do more than just take orders; it also sells smarter.

MENU TIGER  allows Som’s to gently nudge customers toward additional purchases with combo suggestions and ‘pair with this’  prompts during browsing or checkout stages.

For example, when a customer adds a drink, the platform may suggest pairing it with a cookie or brownie.

These subtle prompts don’t feel pushy but are effective at increasing order size, helping the business boost revenue while offering added value to the customer.

Seamless order tracking

From start to finish, the checkout experience on Som’s menu is clear and structured. 

Customers receive automatic updates at each step — confirmation, preparation, and delivery to help them track their orders in real-time without needing to reach out.

This kind of automation not only improves customer experience but also reduces operational friction.

Easy-to-browse menu layout

The menu is neatly organized into intuitive sections.

This makes the browsing experience easy, especially for new customers looking to discover everything Som’s has to offer without getting overwhelmed.

With clear filtering and categorization, customers can quickly zero in on what they want or stumble across something new to try. 

This structure mimics the feeling of walking through a well-labeled bakery shelf, making the absence of a physical shop feel unnoticeable. 

Using a menu QR code to view this layout guarantees a better view for customers by just using their mobile phones.

For better flow, customers must know how to scan a menu QR code. So, it's better to put instructions on every table or train staff to assist. 

MENU TIGER + quality pastries: A winning combo for your bakery

Som’s Homemade’s commitment to quality in its signature pastries and customer experience helped it rise as a local favorite.

This bakery keeps lines short and satisfaction high due to its mouthwatering baked goods and the seamless ordering experience made possible by MENU TIGER’s QR code menu system.

It’s a sweet blend of tradition and tech that makes every visit smoother, more personal, and simply unforgettable.

So, if your bakery’s ready to serve more than just good pastries, start fresh with MENU TIGER.