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7 Strategic Tips for Crafting Catering Business Name Ideas 

Last Updated: May 13, 2024

The first step towards building a strong brand identity is to have a perfect name for your business. 

That’s why it's essential to strategically have a well-curated selection of catering business name ideas to choose from if you’re planning to venture into the food service industry. 

How will you do it? The first thing you need to do is to know your unique selling point; it could be your menu or QR code menu technology-infused service. From there, identify your target audience so you can tailor your name to their preferences. 

To help you in this process, we’ve collated these strategic tips and marketing ideas to guide you in this business venture. 

Why do you need to have good catering business name ideas?

Customers tend to make a purchase based on trust. This is evident in the 2019 Edelman Trust Barometer report, indicating that 81% of the 16,000 respondents acknowledged brand trust as the top buying consideration. 

With this report, brand trust is built based on the identity of the business—personality, service, professionalism, and name, among other compositions. 

Having a good name for your food service makes you stand out in a crowded market and facilitates brand recall and word-of-mouth referrals, which are critical for business growth.

How will you create your catering business name ideas?

Catering business selling points
Restaurant staff identifying their USP

If you’re starting, it’s normal to feel overly excited and make decisions on the fly, especially when giving a name to your business. 

However, creating a name should be as important as planning how to provide excellent service to your potential clients.

That’s why we’ve prepared these helpful tips for you: 

Define your unique selling point 

Before brainstorming your name ideas for your business, it’s crucial to identify your unique selling proposition (USP).

What sets your business apart from others? It could be your signature dishes, exceptional customer service, or having a QR code menu for a convenient diner experience.

Your USP will be the foundation for your brand identity, and you must reflect it in your business name.  

Understand your target audience 

Your business caters to a diverse range of clients, from corporate events to weddings and everything in between. 

Consider your potential clients' demographics, preferences, and needs when brainstorming ideas. 

Understanding your target audience is crucial in crafting a name that resonates with them. 

Incorporate descriptive keywords into your catering business name 

Consider incorporating descriptive keywords related to your niche or specialty to optimize your catering business for search intent. 

This helps potential clients find you more easily online and communicates what you offer at a glance. 

For example, if you specialize in healthy food, including keywords like “plant-based,” “vegan,” or “vegetarian” in your business name, it can attract clients searching for these specific services. 

Tap into emotional appeal when making catering business name ideas 

Emotions play a significant role in decision-making, especially regarding weddings, parties, and celebrations.

Your name should evoke the right emotions and resonate with the aspirations of your target audience. 

Words like “celebration,” “joy,” “elegance,” or “memories” can create a sense of excitement and anticipation, making your business more appealing to prospective clients. 

Get creative and original with your catering names

Standing out in this competitive industry requires a healthy dose of creativity and originality. 

Don’t be afraid to think outside the box and experiment with wordplay, puns, or cultural references that reflect your brand personality. 

A clever and memorable name can leave a lasting impression on potential clients and differentiate your business from competitors. 

Consider brand scalability in crafting catering business name ideas 

As your business grows, you may expand into new markets or offer additional services beyond traditional catering. 

So, when you choose a name, consider its scalability and flexibility to accommodate future growth and diversification. 

Avoid overly restrictive names that may limit your business’s potential. 

Conduct thorough research 

Before finalizing your catering business name, conduct thorough research to ensure its availability and legality. 

Check for existing trademarks, domain availability, and social media handles to avoid potential conflicts and confusion. 

Investing time in research upfront can save you from legal issues.

15 sample name ideas for catering business

Here are catering name samples that align with the given outline tips. Feel free to adapt them to suit your specific preferences and brand identity.

  • SavoryCraft Catering Collective
  • Elegant Pallete Cuisine Co. 
  • GourmetGather Affairs
  • TasteBud Bliss Catering 
  • Epicurean Edge Events 
  • Sensational Savor Catering
  • ArtisanalFeast Caterers
  • CulinaryCanvas Creations
  • GastronomicGala Catering 
  • ChicPalate Catering Co.
  • DivineDine Events
  • Flavor Fusion Feasts 
  • Gala Gourmet Gatherings
  • SavvySavor Catering Solutions
  • TastefulTouch Events and Catering

List of effective marketing ideas for your catering business

Pop up store for catering
Food stalls for your catering business

Suppose you already have a name for your business. Next, you’ll need to plan how to promote it, reaching your expected engagement to entice potential clients. 

To help you with this, we’ve created this list of catering marketing ideas you can benchmark:

Create an appealing website 

Building your presence online is paramount to showcase your services, menus, testimonials, and contact information.  

Make sure to develop a mobile-friendly, interactive website optimized for search engines to attract potential clients. 

This guarantees a remarkable result in your engagement to your target audience. 

Pro tip: Design your website aligned with your restaurant branding that maintains the cohesiveness of you're image from offline to online.

Leverage social media platforms 

Use platforms like Instagram, Facebook, and Pinterest to showcase mouth-watering photos of your dishes, behind-the-scenes glimpses of your preparation, client testimonials, and even highlights.

You can organize polls and contests and produce interactive content that engages your audience. 

Build a strong brand identity 

Develop a memorable brand identity with a distinctive logo, color scheme, and voice that reflects your catering style and values. 

This is one of the most effective catering marketing ideas to raise your brand recognition to the public. 

Remember to be cohesive with your marketing tools across all channels to avoid confusing your target audience. 

Offer tasting events and open houses 

Host these activities to allow potential clients to sample your menu offerings and experience your service firsthand. 

In this way, you’re displaying transparency with what you offer and welcoming suggestions from your clients. 

This allows them to make informed decisions and encourages them to do business with you. 

Partner with event planners 

Forge strategic partnerships with event planners, wedding venues, corporate event organizers, and other industry professionals. 

You can offer incentives for referrals or collaborate on joint marketing efforts to expand your reach. 

Attend food and wedding expos

Participate in food festivals, wedding expos, and industry trade shows to showcase your catering services to a large audience. 

Set up an attractive booth, offer samples, and engage with attendees to generate leads and bookings.

Offer catering packages and special promotions using a QR code menu

Promotion flyer with QR code
Catering package promotion flyer with QR code

Produce creative catering packages using menu QR codes for different events, such as weddings, corporate meetings, and social gatherings. 

Include these QR codes on your marketing materials, like emails, social media posts, and printed advertisements where potential clients can scan these with their smartphones. 

You can offer special promotions, discounts, or add-ons to incentivize bookings and encourage repeat business. 

Host cooking classes and workshops 

Showcase your culinary expertise by hosting cooking classes or workshops for individuals or groups. 

This not only generates additional revenue but also positions your catering business as an authority in the industry. 

Create compelling content

Produce high-quality content that educates, entertains, and inspires your target audience. 

This could include blog posts, recipe videos, cooking tips, and event planning guides. 

Share these on your website and social media channels to attract and engage potential clients. 

Network with local businesses and organizations

Build relationships with local businesses, community organizations, and industry associations to expand your network and generate referrals. 

Attend networking events, sponsor community events, and offer services for corporate meetings or charity functions. 

Collect and showcase testimonials

Request feedback and testimonials from satisfied clients and feature them prominently on your website, social media profiles, and marketing materials. 

Positive reviews and testimonials can significantly influence potential customers’ decision-making process. 

Stay active in the off-season

During the slower periods, stay proactive with your marketing efforts by offering off-season promotions, participating in community events, or launching seasonal menu specials. 

Use this time to build relationships and maintain visibility in the market. 

Implement email marketing

Build an email list of past clients, prospects, and industry contacts and send regular newsletters, promotions, and updates about your service. 

You should personalize your emails and segment your list to deliver relevant content to different groups.

Streamlining your marketing and service using digital menu QR code software

MENU TIGER QR code software
MENU TIGER smart menu software

With good marketing and top-notch services, you can provide your clients with a better experience when partnering with your business. 

This is achievable with MENU TIGER—an all-rounder menu QR code software offering advanced and user-friendly features that will help you expedite your overall operations. 

Here are several ways how this software can streamline your marketing efforts and enhance customer service:

Instant access to menus

Your customers do not have to fumble through sheets of paper to access what you offer. All they have to do is scan the food menu QR code using their smartphones. 

This convenience can encourage potential clients to explore your menu immediately. 

Don't forget to decide on QR code menu ideas on where to put these QR codes that your customers can see.

Dynamic menu updates

It's highly customizable and lets you easily update your catering menu in real time to reflect seasonal specials, new dishes, or pricing changes. 

This ensures that your customers always have access to the most current information, enhancing transparency and customer satisfaction. 

Promotion of special packages

Maximize using this digital menu QR code software to link to special catering packages, promotions, or themed menus. 

Highlighting these offerings directly on your digital menu can encourage customers to explore options beyond standard items, increasing sales and opening up upselling opportunities. 

Visual appeal 

You can incorporate high-quality images and detailed descriptions of your catering offerings to showcase the quality and variety of your cuisine. 

Visual appeal can play a significant role in enticing clients and setting your business apart from your competitors. 

Convenient ordering process

MENU TIGER’s streamlined ordering process allows your clients to place catering orders directly from the virtual menu that includes customizable options like portion sizes, dietary preferences, and add-on services. 

This can accommodate individual client needs and preferences but make sure to put an instruction on how to scan a menu QR code to cater to various customer demographics.

Integration with marketing campaigns

To drive traffic to your digital catering menu, you can incorporate QR codes into your marketing materials, such as email newsletters, social media posts, or printed advertisements. 

This ensures consistent branding and messaging across all marketing channels to maximize the effectiveness of your campaigns. 

Data collection and analytics

Gain valuable insights into client preferences and behavior by tracking interactions with your menu. 

With its comprehensive data collection feature, you can analyze metrics such as menu reviews, popular items, and conversion rates to inform future marketing strategies and menu optimizations. 

Personalized client experience

The data collected from QR code transactions can serve as your basis to personalize your customers’ experience and tailor marketing efforts to specific client segments. 

For instance, you can send targeted promotions or follow-up emails based on their past catering preferences or order history. 

Contactless payment options

MENU TIGER's cashless payment choices make every transaction more accessible and convenient for clients.

Payment methods like PayPal and Stripe ensure secured transactions and minimize friction in the ordering process. 

Feedback and reviews 

You can collect client feedback directly through the online menu interface to gauge satisfaction levels and identify areas for improvement. 

Encourage clients to leave reviews or testimonials, which can help build credibility and attract new business.

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Make a  name for your business and advance your service with QR code menu software

Selecting the perfect choice from your catering business name ideas requires careful consideration and strategic planning since this will serve as the identity of your business in the long run. 

But you'll surely be ahead of the game once you’ve found the right one for you. Pair that with advanced tools like a QR code menu software for top-tier services and efficient operations.

Go to the website, create an account, and Let’s make your business name reflect the passion and excellent service with MENU TIGER.



Before joining MENU TIGER's Content Team, Chevy has been dabbling in literary arts for five years, specifically creative writing in a theatre company. She loves exploring her creativity through painting, photography, and contemporary dancing.